Gartner Data Masking Report: Axis Makes It Easy

A couple of weeks ago we talked about our position in Gartner's first-ever data masking Magic Quadrant. One of the strengths Gartner cited was DMsuite's ease of use: "It offers a user-friendly visual interface, as well as easy-to-learn and easy-to-configure technology, at a reasonable price." This is one of the top reasons companies mention when they discuss why they selected DMsuite to serve their masking needs. The data privacy regulation landscape is constantly shifting, both in the United States and Internationally. These rapid changes make it challenging for companies to keep a tight grip on data security while focusing on conducting business. For example, a couple of days ago the State of Maryland announced a data privacy task force was being put in place: The Unit will monitor companies to ensure they are in compliance with state and federal consumer protection laws, including the Children's Online Privacy Protection Act (COPPA), which, in most cases, restricts companies from collecting personal information of children under 13 years old. The Unit will also examine weaknesses in online privacy policies and work alongside major industry stakeholders and privacy advocates to provide outreach and education to businesses and consumers to broaden awareness about privacy rights so they are more equipped to manage online privacy challenges. Additionally, the Unit will pursue enforcement actions where appropriate to ensure consumers' privacy is protected. This announcement was released on Data Privacy Day, which has been held on January 28th for the last several years in order to raise consumer awareness regarding how their private data is handled. As part of this effort, the Poneman Institute released a survey study entitled, "Most Trusted Companies for Privacy". There were a couple of findings that jumped out: Nearly half (49 percent) of respondents in this year’s study recall receiving one or more data breach notifications over the past 24 months. For those who recall this incident, Pie Chart 5 summarizes their response to the question, “Did data breach notification cause you to lose trust in the privacy practices of the organization reporting the incident?” As shown, 70 percent said this incident diminished their trust in the organization reporting the incident. These figures are far too high, and it really doesn't have to be this way. By adding DMsuite data masking to a company's security strategy, the organization completely eliminates themselves from becoming a potential contributor to the above statistics. And the best part? It can be done quickly, inexpensively, and as Gartner mentioned, EASILY.