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Top Silicon Valley Consultant Geoffrey Moore on the Importance of IT and Apps

I recently visited Kahuna, a mobile marketing startup, to see Geoffrey Moore, author and top business consultant, speak about his latest book, "Zone to Win" and talk about how large companies can innovate.

I recently visited Kahuna, a mobile marketing startup, to see Geoffrey Moore, author and top business consultant, speak about his latest book, "Zone to Win" and talk about how large companies can innovate.

Moore is best known for his 1991 book "Crossing the Chasm" that sold over 1 million copies and continues to influence how technology is marketed.

In the clip above I ask him about the importance of IT and apps. In 2004 Nicholas Carr published "Does IT Matter?" in which he argued that technology was no longer a competitive factor because everyone had access to the same technologies.

Things have changed substantially over the past decade. We know from the record rise in the numbers of new Delphix customers, that IT does matter to these global enterprises — especially when used to build, test and deploy applications.

Apps is where our customers get the most bang for their investment in Delphix. Apps are becoming crucial to competition. The smartphone app stores have shown how apps can scale scarily fast and add millions of users. We will see a new generation of killer apps with first mover advantages.

Delphix accelerates app delivery by a factor of 10 and with far fewer bugs because of improved testing capabilities that allow developers to self-service their IT requirements in minutes — rather than days — and freeing IT operations staff for other essential duties.

Ten times faster app deployment is a massive advantage. If your app scales first then it becomes very difficult for a challenger to unseat the leader.

Apps matter and so does IT.