Clarity and Creativity

Innovation can turn the cutting edge into the obsolete.

Innovation can turn the cutting edge into the obsolete.

There’s a great moment in Raiders of the Lost Ark where Indiana Jones dispatches a swordsman with a gun. The original scene included brandishing with a whip, but after a long day of filming, Harrison Ford asked to shoot the swordsman instead—and a classic movie moment was born.

Scene from indiana Jones

After selling my first software company to EMC, I spent a great deal of time in customer datacenters. Modern datacenters teem with redundancy and complexity, and databases sit at the heart. For me, the twin arrows of inefficiency and complexity pointed to one thing: opportunity.

Delphix resulted from a simple process: understanding and creativity and clarity.

By the time I left EMC, I understood the customer issues surrounding databases at high resolution—both through the eyes of CIOs and the technologists directly responsible for operations. To keep a business running efficiently, CIOs need to maintain and enrich critical applications (e.g. ERP, CRM, and HCM) that run on databases. To insulate production, application architects and database administrators create multiple sandbox environments—often up to nine full copies—where they develop, test, and run trials, shuffling data back and forth before going live. General purpose technologies like data de-duplication and server virtualization only tangentially address the challenges posed by databases, which have unique requirements due to their highly specialized designs.

After leaving EMC and surfacing ideas related to the problem set, a moment of clarity emerged: why make and move all those copies of databases? Why not apply the principles of virtualization and de-duplication to one of the most expensive and intractable problems left in IT?

That moment of clarity sparked the rest: product definition, an initial sense of the business model, funding, team building, development, and ultimately a shipping product (more to come on these in later blogs).

At Delphix, we believe in excellence in engineering and design. We build products that turn complexity into simplicity.

The applications and systems that dominate today’s datacenters evolved over several decades, when the wide gains made possible by IT innovation provided high tolerance for complexity and specialized personnel. With increasing reliance on IT, businesses have gradually reached the limits of manageability. It’s time to stop the madness.

By applying the simplifying concept of virtualization to databases, Delphix accelerates key application projects that drive revenue and operational efficiency for today’s businesses by up to 50%, freeing skilled IT resources to focus on priority projects while consolidating hardware by a factor of 10. A business using Delphix can handle more projects simultaneously while spending far less on infrastructure than its competitors—an incredible advantage that compounds year over year.

With three clicks from our intuitive, consumer-grade interface, you can cut through a decade of frustration and redundancy in enterprise datacenters. And customers are quickly seeing the value of the gun vs. the sword: in our first two quarters of sales alone, we added Fortune 1000 customers across several industries, including financial services, telecommunications, high technology, retail, manufacturing, travel, consumer goods, and SaaS.

If you think there’s something wrong in the world of IT, and you have the talent to create driving innovation—come and come and join us. Morpheus captures the essence of it in The Matrix:

“Let me tell you why you’re here. You’re here because you know something. What you know you can’t explain, but you feel it. You’ve felt it your entire life—that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.”

We’re looking to build a software company that can reshape the world of IT. Our mission in one word: simplify.