Data Management Enables Clorox’s Digital Brand Strategy
Clorox partnered with Delphix to virtualize the company’s data infrastructure. Less than six weeks after deploying the Delphix Dynamic Data Platform, Clorox was successfully provisioning databases for its development and testing teams.
Delphix has helped accelerate time to value for Clorox, enabling IT to better position the company’s brands using both traditional retail and digital channels across the globe, building brand awareness and strengthening consumer loyalty.
“The biggest benefit of Delphix for us is time, getting things done faster, in hours, instead of days or weeks. Also, because we’re now able to test in current environments with realistic, working datasets, we’ve seen a material improvement on quality, a reduction of risk, and a proven ability to apply new solutions to the business.”
– Ralph Loura, former CIO, Clorox