Press Release

Delphix exposes challenges posed by GDPR

Delphix exposes challenges posed by GDPR and the economic need for enhanced data protection

GDPR challenges all organisations to mask EU data by default

LONDON, UK - 10th May 2016 - Delphix, the market leader in data virtualisation, has issued a strong warning for organisations to re-architect operations and adopt a secure, data-first approach ahead of the introduction of the European General Data Protection Regulation (GDPR). The approval of the GDPR means businesses that store or process European data will be forced to build data protection into system design and infrastructure, or risk fines of up to 4 per cent of global turnover. In particular, organisations need to closely examine the security of non-production data that is used to develop and test systems. Independent research has highlighted that up to 90 per cent of non-production data currently sits unmasked within organisations, posing a significant security and compliance risk.

"The GDPR introduces a punitive structure, similar to the measures introduced to prevent price fixing in competition laws, that puts the risk of non-compliance into sharp focus," said Iain Chidgey, vice president, international sales, Delphix. "In the last few years, we've seen blue-chip companies pay hundreds of millions in fines for price-fixing scandals and it's even forced non-compliant firms into administration. The GDPR risks having the same effect, so companies must have a complete view of their data, treating non-production data with the same security profile as live data."

The GDPR requires enhanced data security measures to ensure compliance, in particular referencing the use of "pseudonymisation." This is the process of masking confidential data in such a way that it can no longer be attributed to an individual - protecting the data should it ever fall into the wrong hands.

The GDPR also incentivises data masking at several different points:

  • In the event of a data breach: If the compromised data presents a low risk to the individuals involved (for example, as a result of data masking), then data breach notifications to regulators and affected individuals may not be required.  If not, organisations need to notify within 72 hours, a very tight timescale in the event of a serious breach 
  • In the event of data disclosure requests: If organisations can demonstrate that individuals cannot be identified from masked data they hold without additional information, then they may be exempted from requirements to supply data in response to a data access request or to erase data on request
  • In support of data profiling: If businesses use pseudonymised data, this will significantly reduce any privacy impact on the individual. This in turns means explicit consent requirements under the GDPR for automated decision making and profiling are unlikely to apply

"The volume of data copies that are sprawled across non-production environments will require technology that can efficiently protect all data, not only those bits of information that are the most sensitive," continued Chidgey. "To meet future requirements for data protection, the first step will be understanding where all the data sits in IT environments. The second step will be embracing a new wave of IT innovation to support compliance and reduce the risk of a data breach but without slowing down projects. Combining data masking with data virtualisation is one way organisations can scale up to the security levels that the GDPR requires, ensure compliance and distribute data quickly to accelerate critical business initiatives."

"The GDPR introduces a carrot and stick approach to promoting data masking. At several points throughout its text, it encourages businesses to adopt pseudonymisation technologies, either as part of good information management or by reducing regulatory burdens in the event of unforeseen events, like security incidents. Contrasted against that, companies that are not in compliance with the GDPR face regulators waving a very big stick - potential fines of up to four per cent of annual worldwide turnover. That's a very big incentive to do things right," concluded Phil Lee, a partner in the Privacy, Security and Information team at international law firm Fieldfisher,

Lee breaks down the legal jargon around GDPR pseudonymisation in a new paper here.

Read the blog post by Jes Breslaw, Delphix EMEA director of strategy, for additional background on the impact GDPR will have to customers.

About Delphix
Delphix is the market leader in data virtualization, helping organizations release applications up to 10x faster by delivering secure, virtualized data across the application lifecycle. More than 30 percent of the Global 500 use Delphix software to deliver data across development, testing and reporting environments, improving developer productivity and data security on premises or in the cloud. Delphix is headquartered in Menlo Park, California, with offices around the world, and can be found online at

About Fieldfisher
Fieldfisher is a European law firm with market-leading practices in many of the world's most dynamic sectors including Energy, Financial Services, Government & Public Services, Hotels & Leisure, Life Sciences, Media, Telecoms and Technology. Clients choose to work with us because we deliver commercial, pragmatic and innovative solutions through our exceptional legal expertise and experience, on time and on budget.

We have more than 400 lawyers working with large businesses like the BBC, Pearson, Citigroup and Accenture, with government and the public sector, and also with private wealth and social enterprises, as trusted advisers - providing highly commercial advice based on an in-depth understanding of their needs. We operate across offices in Brussels, Dusseldorf, Hamburg, Paris, London, Munich, Manchester, Silicon Valley and Shanghai. Fieldfisher is the trading name of Fieldfisher LLP.

Media Contact:
Ellie Rider
LEWIS for Delphix
+44 020 7802 2626

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