Press Release

Study Reveals Usage of Highest Quality Data is the Key to Rapid Application Development, Continuous Innovation

Study Reveals Usage of Highest Quality Data is the Key to Rapid Application Development, Continuous Innovation

New Delphix report reveals poor test data responsible for slow software release times, one in seven software defects

REDWOOD CITY, CA and LONDON, UNITED KINGDOM - Delphix, the company that has changed the dynamics of managing and consuming data, today issued the findings of the "State of Test Data Management" study which revealed improved data quality is a major factor in faster application development. The report also showed that, in hopes of delivering more data to more teams across the organization, that many IT organizations admit compromising data quality. It was also widely felt by respondents that the ability to bring high-quality software to market quickly was critical to survival in today's Software Economy.

A study on the "State of Test Data Management" has revealed that, while organizations have adopted agile and DevOps methodologies to support innovation, it is Test Data Management (TDM) that is prohibitively slow and can significantly constrain application development times. The research, based on responses from 225 business leaders, revealed:

  • On average, it takes 3.5 days and 4 people to provision an environment for testing and development purposes;
  • Data privacy is often compromised to support demands for data access across the organization;
  • 75% of respondents admitted that engineers are often allowed access to unprotected sensitive information.

"Application development teams need fast and reliable test data for their projects. Yet many are constrained by the speed, quality, security, and costs of moving data across environments," explained Iain Chidgey, VP of Sales International at Delphix. "Since it takes significant time and effort to move and manage data, developer environments can take days or weeks to provision. In turn, this places a strain on operations teams and creates time sinks, ultimately slowing down the pace of application delivery."

The study shows that while TDM was once viewed as a back-office function, in many organizations it has now matured and sits alongside cloud, DevOps, and other IT initiatives within these organizations. TDM has emerged as a critical business enabler for enterprise agility, security, and cost efficiency supporting measurable outcomes including faster releases (30%), fewer software defects (15%), and adherence to data privacy laws and regulations (100%).

Of all respondents, nearly half (45%) reported taking steps to improve TDM, and a further 43% are confident that their organization will take steps to improve TDM in the next 12 months. Businesses are increasingly looking to develop automated, self-service strategies that allow developers to bookmark, reset, archive, and share copies of masked data for software development.

"Driven by an increased focus on application uptime, faster time-to-market, and lower costs, organisations have started to move towards a new set of strategies for TDM," concluded Chidgey. "Increasingly organizations are making it a priority to introduce processes and systems that reduce the time it takes to deliver high-fidelity test data and anonymize information without sacrificing speed."

About the survey
Over 225 respondents were surveyed globally over the course of two months across 17 industries, with significant representation from IT services (33%), financial services (17%), and healthcare (10%).

About Delphix
Delphix is fundamentally changing the dynamics of how companies manage and consume data. Fortune 500 companies depend on the Delphix Data Platform to achieve significant performance boosts for application development, migration to the cloud and security of their most sensitive data. With offices around the world, Delphix is comprised of some of the brightest minds in tech, each of whom believe in the power of data to help accelerate the pace of discovery and better the way we live.

For more information on Delphix, visit
Follow Delphix on TwitterFacebook and LinkedIn

For more information on Test Data Management see:

Data sheet:
White paper:

Media Contacts
Alex Plant
415 786 3451

Recent Posts


The Next Frontier: Automating Data for DevOps Test Data Management

Delphix has been named as a Sample Vendor for DevOps test data management in 2021 Gartner® Hype Cycle™ for Agile and DevOps, Hype Cycle for Application Security, Hype Cycle for Data Security, and Hype Cycle for Software Engineering in 2021.

WeAreDelphix: Sonali Sharma

Here's an inside look at what it's like to work at Delphix, balancing family life and leading engineering initiatives from our very own Sonali Sharma.

Delphix India Crosses 100 Employees in Two Years

Company Continues to Hire for Several Leadership Opportunities