Analyst Report

IDC: Market Spotlight

Based on recent IDC research on current Enterprise IT trends, by the end of 2015, more than 65% of all enterprise organizations will commit to some form of cloud environment, whether it be on public cloud services, private clouds, or non-cloud architectures. The worldwide platform-as-a-service (PaaS) market is expected to grow to over $20 billion in 2018, with a compound annual growth rate (CAGR) nearly 5x that of the traditional packaged software delivery market.

While PaaS enables enterprises to bring together data from a variety of sources to deliver greater business value, ineffective management of data creates high costs. These costs take different forms but most often, it affects time to market for applications or other products and reduced business productivity. As data becomes a central driver of business operations, more companies must figure out where and how the "costs of data" are impacting them and how they can reduce these costs.

This IDC Market Spotlight examines the trend toward deploying data in the cloud, and provides some guidance for enterprises looking to reduce their data risk and cut operational and overall data costs through data virtualization technology.